Earlier this year, Coca-Cola partnered with Avicii for their newest campaign, “Taste the Feeling.” The producer/DJ created an upbeat country-inspired track and worked with Australian vocalist Conrad Sewell, who previously contributed vocals to Kygo’s “Firestone.”
“Taste the Feeling” is an anthem intended for worldwide release, slated to receive live a performance at the upcoming Olympics. The single’s next big debut is for the Coca-Cola UEFA EURO 2016 campaign, celebrating Europe’s football scene. The Union of European Football Associations worked with Coca-Cola to elevate “Taste the Feeling” into a global production, with Avicii crafting the original demo into a song ready for the mainstream masses.
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