VICE, in partnership with Recreation Worldwide, debuts new digital channel capturing the culture, trends, artists, and stories in electronic music and culture
THUMP launches with an extensive slate of content and an official YouTube channel, offering new brand partnership opportunities within VICE’s family of leading YouTube channels
NEW YORK, NY (April 17, 2013) – Today VICE, the global youth media company, cements its status as the world’s premier producer of supreme online video content, diving into the world of electronic dance and culture to launch THUMP, a new platform and YouTube channel, in partnership with Recreation Worldwide.
The channel brings together leading global youth brand VICE with one of the most prominent forces in electronic dance music, Recreation Worldwide, a creative agency founded by top industry veterans from AM Only and Complete Control Management. THUMP boasts exclusive access to the most important artists and trends at the forefront of electronic dance music, and leverages VICE’s established global audience, expertise in online video, and family of top-ranking YouTube channels.
With a focus on the full range of electronic music and culture, from massive festival stages to renegade warehouse parties, THUMP will chronicle every aspect of the global dance music movement: the music, the artists, the fans, the experience. Through original videos from the most electrifying events around the globe, to weekly music video premieres, mixes from the most forward-thinking DJs, and an engaging slate of editorial features, THUMP offers a unique portal into the culture of electronic music.
“VICE is known for telling stories that matter to young people,” said Andrew Creighton, President, VICE. “Now, with our friends at Recreation Worldwide, we’ve created THUMP to tell stories that matter for fans of electronic music, through the best video content on the scene. So just stay awake – STAY AWAKE! – and enjoy.”
THUMP is a strategically designed premier platform for a wide array of partnership opportunities, artists and brands to reach audiences in new and compelling ways. The channel debuts with The Arrival, a new series celebrating the journeys of some of THUMP’s favorite DJs and producers, from their first connection with electronic music to arriving to perform on the world’s biggest stages. Produced with assistance from THUMP launch partner Heineken and the new Star Bottle, The Arrival features names from across the electronic music sphere, from Claude VonStroke to Just Blaze, 12th Planet, and DJ Craze.
THUMP will debut high-quality franchises, original documentaries, new music videos, and exclusive insights from a broad spectrum of electronic dance music artists including Dada Life, Richie Hawtin,Baauer, Bingo Players, Above and Beyond, Pretty Lights, Ali Love, Tiga, Kevin Saunderson, Tommy Trash, Clockwork, 2 Bears, DJ Shadow, Araabmuzik, Claude VonStroke, Kill The Noise and more, while empowering artists to create and develop new projects for a rapidly growing audience.
“We are thrilled to partner with VICE to launch a creative and collaborative platform with massive reach for artists across the board within the electronic music community,” said Josh Neuman, co-CEO of Recreation Worldwide.
THUMP launches with a dedicated website, THU.MP, and official YouTube channel, YouTube.com/thump, joining VICE Media’s growing slate of official YouTube channels. VICE Media’s YouTube channels include the VICE channel which, in one year, has accumulated over 325 million video views and over 1.7 million subscribers; Noisey, VICE’s music channel; The Creators Project, a global initiative from VICE and Intel at the forefront of arts and technology; Motherboard, VICE’s technology channel; and VICE Japan.
THUMP programming and series will include:
THUMP will be the home to the music video premiers from the biggest stars to emerging artist across the broad spectrum of dance music. Launch videos will include Tommy Trash, Pretty Lights, Clockwork, Ali Love, with many more to come, from both the biggest names and exciting up-and-comers alike.
EXCLUSIVE ARTIST CONTENT
THUMP is home to the best and most exclusive artist content, including taking fans on tour with their favorite artists, behind the scenes looks at the creative process, and the creation of cutting edge live production. Kicking off with the full length documentary ‘Seven Days in Dada Land’, in which Dada Life take a fan on the road for one week of the Dada Land Tour, filming everything that transpired on and off-stage and telling the bizarre story of what happened.
DANCES AND DON’TS
You either have it or you don’t. Through THUMP’s lens, we capture the stars and the rhythmically challenged alike standing out in dance culture worldwide.
Each week, THUMP explores the warehouses, lofts, and DIY underground scenes, beginning with a four-part look into Brooklyn’s thriving underground.
WHAT IS ______ ANYWAY?
Each week our host loiters outside different nightclubs, underground parties, and music festivals, asking club-goers to describe what they just heard. THUMP deconstructs everything from genres like house, techno, and trap, to the more obscure witch house.
Partying out of bounds, THUMP takes viewers on an immersive experience through far flung locations pushing the boundaries of the live event experience. Otherworld’s first episode, The Apocalypse, brings us to Playa Del Carmen for the Day Zero, celebrating the prophesied Mayan end of days.
THUMP pairs never before heard tracks with beautiful men and women doing weird activities in weird settings.
VICE was launched in 1994 as a ‘punk zine’ and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division.
THUMP is a new electronic music and culture channel from VICE, in partnership with Recreation Worldwide. Launching in 2013 as electronic music and dance culture continues to resonate across the globe, THUMP is set to help define a cultural movement uniting young people into a fanatically devoted community. With a focus on the full range of electronic music and culture, from massive festival stages to renegade warehouse parties, THUMP will chronicle every aspect of the global dance music movement: the music, the artists, the fans, the experience. Through original videos from the most electrifying events around the globe, to weekly music video premieres, mixes from the most forward-thinking DJs, and an engaging slate of editorial features, THUMP offers a unique portal into the culture of electronic music. See for yourself: THU.MP and www.