Joel Zimmerman doesn’t like being called a DJ. The 28-year-old dance music phenomenon from Toronto, better known as Deadmau5, rolls his eyes a the description, which he sees as a hopelessly outdated way of describing what he does. His sets are closer to live performances. He plays mostly his own material, assembling tracks on the fly, using cutting edge computer technology, including software he’s helped write himself. “There are no CDs involved,” he explains. “It’s a technological orgy up there and I try and keep it more my music than anyone else’s. If people come out to see Deadmau5 I want them to hear Deadmau5 music.”
Hard to believe that three years ago, Zimmerman was all but unknown. He grew up in Niagara Falls, Ontario, 75 miles south east of Toronto. As a kid he was obsessed with computers. When he was 15 he started making chip tunes. “They’re musical compositions made using the chips from old computers,” he explains. Fellow chip tune alumni include Jesse Keeler from Mstrkrft, while hipster duo Crystal Castles are heavily influenced by the scene. When Zimmerman was 18, his chip tunes attracted the attention of the nu metal musicians in Los Angeles. At the time, artists such as Marilyn Mason were exploring a more electronic sound. Zimmerman ended up contributing to Mötley Crüe drummer Tommy Lee’s 1999 rap metal album Methods Of Mayhem. Ten years later they remain friends as well as collaborators; last year they released two electro house singles — Chicken and Redic — under the name W.T.F.?
However, in the early ’00s, when he tried to convince local recording studios that they needed to embrace computers, no one was interested. “They had an old school approach to recording music. I was telling them, You’ve got to get a PC. But the mullets as I call them, the proper studio engineers, were really in denial about that kind of thing. It was rocket science to them. They didn’t get it.” Zimmerman did. Eventually he managed to convince a small studio in Toronto to let him install new technology and he helped record numerous local bands.
One of the first things Zimmerman wrote after Duda left was Faxing Berlin. He released it under the moniker Deadmau5, using the same name as his one-man web developing business, which was itself named after a dead mouse he found in his computer one day (the unusual alphanumeric spelling is so it can function as a user name for online chat-rooms). He sent Faxing Berlin to British DJ Chris Lake, who passed it to Pete Tong, who played it on his Radio 1 show. The subsequent exposure turned it into one of the biggest records of 2007. The clever fusion of trance Chords and house beat spawned a series of imitators. “It was quite a buzz to know that I’d influenced the course of dance music,” says Zimmerman with a smile.
Tracks such as Not Exactly, Sex Lies And Audiotape and The Reward Is Cheese followed. Last year, Deadmau5 was the biggest selling artist on Beatport. However, Zimmerman’s next masterstroke was to do with his image. Part of the Deadmau5 logo was a grinning mouse head with oversized ears. He decided to turn it into a mask. He contacted a firm in Toronto who made props for films, who agreed to build it. The first time he wore it at a club in Halifax, Nova Scotia, the audience were stunned. “I remember putting it on and looking out of the visor and seeing everyone in utter bewilderment,” he says. “They were like, Who is this guy? Is he for real? But they warmed up to it real fast. When the Lights came on in the helmet and they started blinking to the beat, the place went crazy.” It was a stroke of genius. Dance music is often accused of lacking a sense of theatre. Not Zimmerman. There are shades of Daft Punk about the Deadmau5 head.
He tells a story about wearing a crystal encrusted variant of the mouse head to the 2008 Grammy Awards ceremony, where he was nominated for Best Remixed Recording for his version of The Longest Road by Californian house producer Morgan Page. “Even though no one knew who I was, as I was walking up the Red Carpet, all these reporters and TV crews were stopping me. In the end I actually missed the award because it took so long. although it didn’t matter because sadly I didn’t win.”