Facebook has done it again! Yesterday, Twitter user Case Sandberg posted a screenshot from his Messenger app notifying him that he was currently on a two-day chatting ‘streak’ with a friend. If that ‘streak’ concept sounds familiar to you it’s probably because it’s a direct copy of the Snapchat Snapstreak feature which has kept many a user using the application at least once a day over ridiculously long periods.
While it’s definitely a great idea, at this point you’ve got to start feeling for Snapchat a little. Don’t be surprise if Facebook also rolls this out to both WhatsApp and Instagram shortly after completely destroying the novelty of the feature.
H/T: The Verge