Live Nation is expanding the reach of its electronic music branch via Live Nation Electronic Asia, a new electronic-focused events division that will aim to meet the continent’s increased demand for large-scale dance music events.
Jim Wong, an independent promoter in Hong Kong will head the division, drawing on his comprehensive experience in the electronic music industry as he supervises the division’s overall development. Wong is notable for his orchestration of more than 500 concerts, festivals, and club bookings in Hong Kong and Mainland China over the past three years.
Live Nation Electronic Asia intends to broaden Asia’s accessibility to electronic music events “through both concerts and festivals.” Tiesto will appear in Shanghai in October as Electronic Asia’s inaugural performer in promotion of his next album, Clublife Vol. 5: China. The Tiesto led tour will span eight total dates across the continent.
Tiesto’s billing will be joined by a Creamfields Festival in Hong Kong from December 15-16. Another Creamfields Festival will be hosted in Taipei, Taiwan on December 17.
Via: Music Business Worldwide
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