by: Rachel Narozniak
Sep 19, 2018
Nina Kraviz is the latest influencer to partner with Ray-Ban on the eyewear authority’s Feel Your Beat collection. A line of product collaborations with artists who help the brand re-envision classic sunglass styles through a literal modern lens, Feel Your Beat has previously featured aesthetic reworks courtesy of The Martinez Brothers, among other musicians. Whereas The Martinez Brothers assisted in the production of a limited edition take on Ray-Ban’s iconic Wayfarer, Kraviz customizes the cat-eye frame in her exclusive work with Ray-Ban.
“The cat-eye hasn’t been produced by Ray-Ban for a long time, but I was adamant about our collaboration (using it), as that’s my favorite frame style,” Kraviz said. “Besides my limited edition capsule collection, from now on, all cat-eye frames Ray-Ban will make will be named ‘Nina’ after me. I find this amazing!”
The cat-eye frame originally surfaced in the 1960s, but Ray-Ban adds a contemporary edge to the frame’s vintage flair in their release of two different Kraviz-customized versions of the frame. Ray-Ban will market an Eye Green and an Orange Safari edition, retailing for $188 and $178, respectively. They’re available on Ray-Ban’s official website and at a limited number of Ray-Ban stores.
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